Privacy Policy

SendHero is a brand-voiced email marketing app for OpoShop stores, built and operated by Found. This policy explains what data SendHero accesses, how it's used to run campaigns and automations for your store, and how it's stored and protected. We keep it plain-English on purpose.

1. Who we are

SendHero is provided by Found ("we", "us", "our"). SendHero is installed by a merchant on their OpoShop store and runs email marketing — scheduled campaigns, behavior-triggered automations, live customer segments, and AI-assisted copywriting — on that merchant's behalf. If you're a shopper who received an email, the merchant whose store you bought from is the sender; SendHero is the tool they use to send it.

2. What data we collect

When a merchant installs SendHero and authorizes it via OpoShop OAuth, we access the store data needed to run marketing:

• Store and account data — your OpoShop store ID and the access granted through OAuth so SendHero can act for your store.
• Customer records — customer names and buyer email addresses, used only to build audiences and send the store's own marketing emails.
• Order data — order history, dates, and totals, used to compute segments (VIPs, lapsed, one-time buyers) and to trigger automations (win-back, welcome, review requests).
• Product data — your products, used to personalize email content and to give AI context about what your store sells.
• Marketing activity — the campaigns and automations you configure, and the resulting suppression (unsubscribe) records.

3. How we use data

We use the data above for one purpose: to run SendHero for your store. Specifically, to:

• Build live customer segments from your order and customer data.
• Send the campaigns and automations you configure, on the schedule and to the audience you choose.
• Personalize emails with merge fields like a customer's first name.
• Maintain a suppression list so that anyone who unsubscribes is never emailed again.
• Provide reporting so you can see what was sent.

Buyer email addresses are used only to send the store's own marketing emails to that store's customers. We do not use your customers' data to market other products, and we do not email your customers on our own behalf.

4. How data is stored

SendHero stores data in its own MongoDB database, scoped per store — one store's data is isolated from another's. We store the minimum needed to operate: your store connection, your configured campaigns and automations, segment definitions, and a suppression/unsubscribe list.

5. Unsubscribe & suppression

Every email SendHero sends includes a one-click unsubscribe link. When someone opts out, their address is added to a suppression list that is honored across every campaign and automation for that store — permanently, unless the customer re-subscribes. Merchants cannot email a suppressed address through SendHero.

6. We do not sell your data

We do not sell, rent, or trade merchant data or buyer data to anyone, for any purpose. Full stop. Your customers' information belongs to you and is used solely to run your store's email marketing.

7. Sub-processors

To deliver the service, SendHero relies on a small set of trusted providers:

• OpoShop email delivery — emails are sent through OpoShop's email delivery infrastructure, so they go out under your store's identity.
• OpenAI — for the Pro AI brand-voice feature, which drafts subject lines and body copy. Only your store's product and voice context is sent to draft copy — never customer PII. Buyer names, email addresses, and order details are not sent to the AI provider.

These sub-processors are bound to use the data only to provide their service to SendHero.

8. Data retention

We keep your store's configuration and marketing data for as long as SendHero is installed on your store. If you uninstall SendHero, we delete the store's operating data within a reasonable period, except the suppression list, which we may retain to continue honoring prior opt-outs and to meet legal obligations. You can request deletion of your store's data at any time by contacting us.

9. Security

Access to store data is authorized through OpoShop OAuth and scoped to your store. We use industry-standard measures to protect data in transit and at rest, and we limit access to the data needed to operate the service.

10. Your choices

Merchants can uninstall SendHero at any time from their OpoShop admin, which revokes its access to the store. Shoppers can unsubscribe from any email using the link in that email. For any data request — access, correction, or deletion — contact us and we'll help.

11. Changes to this policy

We may update this policy as SendHero evolves. When we make material changes, we'll update the "Last updated" date above and, where appropriate, notify merchants in the app.